Picture yourself in the vibrant atmosphere of 1920s London, where Atkinsons' glittering facade shines bright. Standing at its iconic entrance is the charismatic Crown Prince Mohammed Ali Ibrahim, a celebrated boxer, sports car enthusiast, and extravagant dandy. Accompanying him is his recent love interest, the Hollywood star Mabel Normand, a union sadly forbidden.
 
Concealed within an intricately engraved wooden box nestled in the prince's vest pocket is the key ingredient he desires for Atkinsons' perfumes. He presents the box to the boldest Atkinsons employee, inviting the perfumers to gather around. With anticipation, they witness the gilded lid being lifted, revealing the aromatic resin inside. "Oud," they whisper, recognizing it as the liquid gold of the Orient. This fragrance is meant to be worn with a dignified posture, a stiff upper lip, and an air of regal confidence and nonchalance.